The 3rd ASIA DAIRY EXPO and Guangzhou Fresh Milk Festival
2024 ASIA DAIRY EXPO
Time: May 29-31, 2024 Location: Guangzhou • China Import and Export Commodities Fair Pavilion
 
Organizational structure
Guidance unit: Guangdong Department of Agriculture and Rural Affairs, China Dairy Association
Organizer: China Federation of Commerce Guangdong Dairy Association Guangdong Hongwei International Exhibition Group Co., LTD
Co-organizer: Hunan Dairy Association Guangxi Dairy Association
Fujian Dairy Association Hubei Dairy Association
Inner Mongolia Dairy Association Chongqing Dairy Association
Yunnan Dairy Association Shanghai Dairy Association
Sichuan Dairy Association Zhejiang Dairy Association
Strategic Cooperation Media: China Dairy
Organizer: Guangdong Hongwei International Exhibition Group Co., LTD
 
①, industry background
Dairy industry is an indispensable industry for a healthy China and a strong nation, a representative industry for food safety, a landmark industry for agricultural modernization and a strategic industry for the coordinated development of the first, second and third industries. In recent years, the scale, standardization, mechanization and organization level of China's dairy industry have been greatly improved, and the industry is steadily moving forward on the road of high-quality development.
In order to actively respond to the national health strategy and further accelerate the high-quality development process of the dairy industry, the state and governments at all levels have successively issued various policies to focus on supporting and encouraging the development of the dairy industry. It is reported that from January to December 2022, the output of national dairy manufacturing enterprises reached 30.317 million tons, an increase of 9.4%, of which the dairy production in December was 2.812 million tons, an increase of 11.8%. With the upgrading of consumption and people's deeper consumption cognition of dairy industry, the dairy market has entered the fast track of development.
 
②. Exhibition introduction
"Asia Dairy Expo" is jointly organized by Guangdong Dairy Association and Guangdong Hongwei International Exhibition Group Co., LTD., and co-organized by more than 10 provincial milk associations. 2023 The second Asian Dairy Expo and Guangzhou Fresh Milk Festival has been successfully held in Guangzhou Canton Fair Exhibition Hall on May 15-17, 2023, with a scale of 10,000 square meters and 20,000 visitors, and nearly 200 exhibitors, including Mengniu, Yantang, Winfan, Wen's and other well-known dairy enterprises nearly 50. At the same time, the exhibition held the Asian Dairy Industry Summit Forum, the "Public Favorite Milk Award" tasting meeting, DHI technical exchange and other activities. Domestic dairy associations and enterprises from China, Guangdong, Guangxi, Hunan, Shanghai, Hubei, Sichuan, Chongqing, Inner Mongolia, Yunnan, Zhejiang, as well as foreign embassies and consulates and enterprises from the Netherlands, Ukraine, New Zealand, Belgium, Czech Republic, Turkey and other countries participated in the event.
 
③. ADE 2024
The 3rd Asian Dairy Expo will be held in Guangzhou China Import and Export Fair Exhibition Hall from May 30 to June 1, 2024, to write a gorgeous new chapter of the dairy industry. This exhibition conforms to the theme of the development of The Times, actively responds to the national health strategy, helps the revitalization of the national dairy industry, moves toward internationalization and branding, builds a stage for the display of dairy culture for domestic and foreign dairy products and related enterprises, presents dairy products with different characteristics in multiple dimensions, dialysis the domestic and foreign dairy markets, opens up new fields of dairy industry, and creates a one-stop global dairy domestic sales foreign trade event. Show the fruits of industrial development. The preset exhibition area is 20,000 square meters, more than 300 exhibitors, 40 domestic and foreign industry organizations and foreign business organizations in China, 300 domestic and foreign industry media cooperation and promotion, 30 CCTV based media cooperation, it is expected that the number of visitors from more than 40 countries will reach 40,000.
 
④. Advantages and highlights
1, heavyweight enterprises lead the exhibition to enhance the value of local milk brand
During the Asian Dairy Expo, led by Guangdong Provincial Dairy Association, Guangdong Hongwei International, more than 10 sister provinces and cities nationwide milk association and other units, held the "China good milk, Quality good life - Guangzhou Fresh Milk Festival" theme activities, 100 kinds of milk free tasting, popularize scientific milk knowledge to the general public, publicize the advantages of major enterprises products. 300+ brand milk enterprises, 40,000 + milk friends, the whole industry chain display, one-stop procurement, enhance communication with consumers, help consumers know more excellent milk enterprises, enhance the brand value of local milk sources, and promote the healthy and steady development of the dairy industry.
2. Build the dairy meta-universe supply chain platform to unlock the new digital gameplay of the dairy industry
Under the wave of the meta-universe, the "Dairy meta-universe Supply chain Platform" was launched at the exhibition site to unlock new ways of playing the dairy industry. The use of a variety of customer acquisition tools, reduce costs and increase efficiency to solve various customer needs of enterprises, through the existing technology to track and classify buyers, to achieve 24 hours, 365 days of global accurate customer docking, so that exhibitors and buyers interaction more convenient and simpler. With the power of digital technology, we seek new business opportunities online and offline with domestic and overseas merchants, lead enterprises to enter the digital gold track smoothly, and open the new digital future of dairy industry.
3, the same period of wonderful activities, explore the new trend of industrial development
Leading dairy enterprises and industry celebrities from home and abroad gathered together to exchange and share on topics such as scientific and technological innovation and development of the dairy industry, helping enterprises to understand new technologies and new developments in the domestic and foreign dairy industry, efficiently connect all parties in the supply chain, create new cooperative relationships, find partners and explore the market. It is of great significance for the New Year's dairy market forecast, industry analysis and scientific and technological innovation, and brings more inspiration and opportunities for people in the industry. The exhibition seized the current global trend of scientific and technological innovation, actively responded to future market challenges, further accelerated the pace of transformation and upgrading, helped enterprises "bend overtaking", and provided support for the high-quality development of the dairy industry, with remarkable results.
4, industrial advantage resources gathered, publicity and promotion efforts to upgrade
Focusing on the purpose of popularizing milk history and milk culture, Asia Dairy Expo has created the "Milk into the community publicity activity" with the opportunity of popular science publicity, improve the public knowledge of products, enhance the initiative of users to buy dairy products, and further expand the market promotion. From online and offline to domestic and foreign, from traditional media to new media, 300 Chinese and foreign industry media cooperate to promote, to create a comprehensive marketing matrix for exhibitors, to achieve multi-dimensional display and comprehensive promotion.
 
⑤. Target audience
1. Global dairy industry distributors, agents, importers, operators, middlemen;
2. Large comprehensive supermarkets, kindergartens, schools, hospitals, community chain supermarkets, convenience stores, etc.;
3. Domestic and foreign dairy producers, breeding bases, production and processing bases, technical personnel and senior managers of related enterprises;
4. Purchasing personnel and senior managers of ice cream processing and dairy food enterprises;
5. Relevant societies, associations, universities, research institutions, advertising media, journalists, etc.;
 
⑥. Scope of exhibition
1. High-quality dairy products: domestic and foreign low-temperature milk, UHT milk, yogurt, organic milk, functional milk, specialty milk and other liquid milk; Milk powder, cheese, cream, whey, condensed milk and other dry dairy products; Milk flakes, ice cream, milk drinks, lactic acid bacteria drinks, protein powder and other derivative products; Infant food, formula food, infant supplementary food, special medical food and other special food.
2. Dairy processing: heat treatment equipment (pasteurization machine, UHT sterilization machine, etc.), homogenization equipment, separation equipment, vacuum concentration equipment, membrane filtration equipment, drying equipment, cleaning equipment, etc.
3. Packaging equipment: paper, cardboard and other packaging raw materials; Printing oil, packing tape and other packaging consumables; Aseptic packaging, refrigerated packaging; Filling machine, distribution equipment and other packaging machinery; Recycled paper, anti-counterfeiting labels and other new technology products.
4. Dairy farming: forage seeds, feed additives and deep processing products; Feed processing equipment and accessories, feed technology, feed quality testing equipment and instruments; Veterinary drugs, vaccines, animal health products and related biological products; Disinfection and anti-inflammatory, disease prevention, diagnosis and treatment instruments and reagents; Veterinary equipment and veterinary medicine production, processing related packaging machinery, materials, etc.; Livestock and poultry seed industry, frozen essence of dairy cows, embryos, breeding technology and equipment, live animal sales, etc.
5. Equipment machinery: grass processing machinery, grass processing equipment and accessories; Feed processing machinery, feed processing equipment and accessories; Forage harvester, baler, breaker and other machinery and equipment; Feed mill, mixer, premix machine and other feed processing equipment; TMR truck, hopper truck, spreader truck and related feed conveying equipment; Milking machine, milk storage tank and other professional equipment; Suction truck, scraper and other cleaning equipment; Temperature control, environmental control and other auxiliary equipment machinery.
6. Pasture construction: pasture design, livestock equipment, pasture management consulting; Temperature control, environmental control and other auxiliary equipment machinery; New technologies such as ecological pastures and clean energy combined with planting and breeding; Suction truck, scraper and other cleaning equipment; Facilities for supporting systems in production areas, feed areas, manure treatment areas, etc.; Milking machine, milk storage tank and other professional equipment and accessories; Software development, hardware support, science and technology application, new service for project cooperation, raw milk detection, etc.
7. Logistics and transportation: refrigerants, temperature controllers and other refrigeration equipment; Transport vehicles, milk tankers and other transport equipment; Pipe fittings valves, steel pipe pump industry and other fluid equipment; Forklift, GPS tracker and other ancillary equipment; Cold chain logistics technology, facilities, equipment, solutions, etc.
 
⑦. Publicity and Promotion
1. Over one million SMS buyer invitations throughout the year.
2, the whole year non-stop wechat/group, mail, QQ/ group and other information group and single.
3. Make full use of the official website and wechat public number channels to accumulate fans and expand the exhibition communication.
4, Baidu, 360 search, Huicong, network alliance promotion, circle of friends, Tencent news and other advertising to expand the influence of the exhibition.
5, association cooperation: with a number of domestic and foreign associations and scientific research units to maintain close contact, make full use of resources.
6. Media cooperation: Close cooperation with more than 300 mass/industry media/self-media/live broadcasting platform/vertical community /APP (press release, BANNER exchange, advertising exchange, advertising, resource exchange and other forms), or strategic cooperation mode, cooperative media to help disseminate exhibition information and assist in attracting investment.
7, exhibition promotion: participate in the same type or related types of exhibitions/activities (forum, conference, lecture, annual meeting, press conference, cocktail party, etc.), promote the exhibition, meet industry insiders, collect business cards, conference journals and other materials; Customer groups related to the exhibition to distribute tickets, gifts and collect business cards.
8. Cloud Exhibition Invitation: Using the 410 million data and precision invitation function of the cloud exhibition power platform, we can accurately invite global buyers to attend the meeting.
9. Global business platform promotion: Use 300+ international business platforms to carry out information promotion covering 100+ countries and regions around the world.
 

Bulletin and other advertisements (advertisement layout shall be designed by the company)

◆ Fill in the "Exhibition Contract" and affix the official seal, fax back to the Organizing committee; ◆ The organizing committee will arrange the booth according to the principle of "first application, first arrangement, first payment and first confirmation";
◆ Exhibitors will remit the exhibition fee to the designated account of the Organizing committee within one week after registration, the Organizing committee will not reserve the booth;
◆ After the final confirmation of the exhibitor's booth, the Organizing committee will send the Exhibitor Manual by email. The manual includes exhibits transportation, booth design and construction, travel and accommodation arrangements, goods rental and attendants, advertising and visa application and other relevant information;
 ◆ During the exhibition, the organizing committee will issue the exhibition fee invoice.
 
Organizer: Guangdong Hongwei International Exhibition Group Co., LTD.
Guangzhou Haizhu District Xingang East Road 1000 Poly World Trade Center C Block 7 floor West Tower Organizing
 
Committee:
Asia Dairy Expo
Address: Guangzhou Haizhu District Xingang East Road 1000 Poly World Trade Center C Block 7 floor